How To Sell a Single Product Online

How To Sell a Single Product Online

Here is a quick and easy to understand summary on how to sell a single product online. Whether you are just attempting to balance a hobby with your full-time job or you are taking your company full-time, we’ve covered the details of a successful side hustle.

As e-commerce platforms became more user-friendly and more clients are shopping online, a big market has grown for startups to fill.

Or even if you are new to selling online you can learn the ropes by focusing on selling one product.

Whether you are a marketer, a writer, a consultant, a photographer, a crafter, or a graphic designer, there are clients awaiting you to open shop!

Choosing a Website To Sell a Single Product Online

To begin, pick a platform that you feel confident about.

If you’re in a hurry, below are the popular websites to sell a single product online first:

1. WordPress
2. Squarespace
3. Shopfiy
4. Etsy
5. Ebay
6. Instagram

WordPress or Squarespace

For example, Squarespace and WordPress are popular favourites to build and host any type of website.

Each web site offers an e-commerce plug-in feature to allow users to add an internet store to their website.

Both are ideal options if you have got a personal website, or if you want your shop to live within a brand new web site launch as opposed to on a separate platform.

There are a few different monthly plans, each with a different set of design and technological benefits.

Shopify

Shopify is a great option if you want an easy turnkey store design.

But you won’t benefit through the same organic traffic as other platforms, like Etsy or eBay, which offers product search pages.

Etsy

Etsy is a favored destination, for sellers and clients, for distinctive handmade and vintage products. Whether you are a crafter, a calligrapher, or an antique enthusiast, Etsy is a fantastic platform to utilize to attract customers.

The cost to list a product is just $0.20, and sellers have an integrated network of loyal Etsy shoppers.

eBay

I am sure you have heard of eBay already and you may have already used it in the past.

If you genuinely want to know how to sell a single product online then I would say go straight to eBay first from this list.

It is the easiest way to do it if your item is in good condition.

Otherwise, if you’re looking to build a brand or online business overtime be sure to checkout the other sites listed on this page.

Instagram

Instagram is an extremely simple way to sell online, particularly if you’ve got a community of followers that you are on a regular basis engaged with.

Shop owners like Bloom Designer Finds simply post images and descriptions of products to their Instagram feed and interested buyers simply comment to purchase.

After that, they pay you through PayPal. Browse the #shopmycloset hashtag for some inspiration.

Know Your Numbers

Remember, there are always startup costs.

Even when you opt for one of the free platforms to sell your products, you will still have an initial investment to launch your shop.

A simple Microsoft Excel spreadsheet of all costs is a very simple way to ensure that you are pricing your products to make a profit.

Things such as hosting for your very own website or monthly fees to Shopify will be predictable each month.

But you will also have variable material and shipping costs with each sale.

Before publishing an item, make sure that you are charging a price which will cover all the variable costs.

Generally, a typical retail price increase is at least 30% over cost.

The analytical work does not end when your shop goes live.

Visitor data is also an effective way to pinpoint ways to better your shop.

Conclusion

Regardless of what selling platform you choose, there’s so much data available to analyze your performance and learn how to sell a single product online.

Every week, dive into your top-selling products and analyse the following:

• Are there similarities?
• Are clients gravitating to a particular type of product?
• Is a certain trend taking off?
• Do you get more sales for a particular price tag?
• Use these facts and figures to assist you create new products that you know will resonate with clients.

Faithful in your success!