When someone Googles you, they evaluate the results based on five measures: Volume, Relevance, Purity, Diversity and Validation. Validation is an extremely important measure because it adds credibility. Validation is all about having others speak for you. William Arruda is the Founder of Reach Personal Branding and author of Ditch. Dare. Do!
Watch Personal Branding Guru, William Arruda, explain why external feedback is critical to your brand and learn about the tools available to help enhance your online personal branding with external validation