As an ecommerce company, you understand keeping customers happy is the key to prosperity. Unfortunately, little annoyances and oversights can impede customer enthusiasm and thwart sales. You might not even realize it is happening. Below are five ecommerce killers to ward off.
The first issue we are going to cover today is poor website navigation. In the early days of the internet, there was a lot of experimentation regarding how websites should look and feel. Today, ecommerce stores don’t have that same liberty. Sure, you can customize your website to a point, but if you start fooling around with the usability features customers know and expect, you could be hurting your chances of making sales.
Stick with website navigation best practices, such as placing the navigation bar at the top of each page, using hamburger menus in the top right corner, grouping like categories, and the ilk. You should also make sure your links are active and directing users to the right place. Basically, you want to anticipate issues your customers could face and correct them before they become a problem.
Clunky Checkout Pages
Every portion of an ecommerce website is about pushing the consumer towards the checkout page. Why? Because that’s where you take a customer’s browsing and turn it into profit. Regrettably, it’s not always as simple as this. Customers will abandon the checkout page at the drop of a hat, and it can be tough to determine why.
If you are noticing a large percentage of customers are bailing on your site during the checkout process, it might be time to investigate your checkout pages. Common issues include too many pages, slow load times, confusing processes, broken entry fields, and poor usability on mobile.
Consider streamlining your checkout process to make it easier for buyers to complete their orders and give you money.
Cybersecurity Issues & Lack of Customer Confidence
Another ecommerce killer is lack of customer confidence. To put it bluntly, nobody is going to buy from you if they don’t trust you. While parents tell their children to never judge a book by its cover, that’s exactly what shoppers do every day. If someone lands on your website and it just looks sketchy, they are going to bounce faster than a frog off a hot plate. Fortunately, fixing your website’s navigation is enough to put some online shoppers at ease. For others, it may take a little more effort.
Scrutinize your ecommerce website to uncover anything that might be red flags or positive signals. Do you have lots of pop ups? Does your e-store lack HTTPS security certification? Do you have trust badges on your site? The more you can improve security features and relate these changes to your customers, the more likely you are to sell electronics online or anything else.
Too Few Payment Options
Another thing that may thwart sales is a lack of payment options. While the vast majority of online shoppers continue to use credit and debit cards, there are a growing number of users who prefer safer forms of payment. These include cryptocurrencies like Bitcoin, payment systems like PayPal or digital wallets like Apple Pay or Google Pay.
Shoppers will likely jump to one of your competitors If you lack the capability of accepting these forms of payment. This is especially true for techie audiences who love to adopt nascent technologies. So, if you sell electronics online via Shopify or another platform, it’s best to anticipate this customer concern.
Too Few Shipping Options
The last ecommerce killer we will cover today is a lack of shipping options. According to Baymard Institute, 18 percent of carts were abandoned because delivery was too slow. This can be solved by providing more (i.e. faster) shipping options to your customers. Some of them may be happy to fork over a little extra coin to get their goodies quickly.
Of course, not every shopper wants fast delivery. Some prefer to save money by accepting later delivery dates. In either case, it’s wise to provide as many options as possible.
By addressing the above five ecommerce killers, you can ensure a quality shopping experience for your customers.
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