9 Lead Generation Strategies To Boost Your Results This Year
Building up successful lead generation strategies is vital for the success of your business.
When you find the right strategies it’s amazingly freeing as you can scale up quicker, and increase your earnings.
Related to lead generation strategies:
In the past, I tried different things with everything from making infographics to attending networking events.
It took around two years of experimentation before we achieved a point of having ‘too many lead generation strategies’.
So I decided to focus solely on generating sales and leads through online methods and I will share this today.
Whether you want an additional 10 lead per month or 10,000 like me, these 5 strategies will get you on the right path.
1) Lead Forensics
Lead Forensics empowers you to speak with leads who are visiting your own website.
This is one of the lead generation strategies that is about capturing the traffic you already have, instead of focusing on buying more traffic.
For instance, if a client goes through over 60 seconds evaluating your page and is on their second visit you could show them a message to engage with them.
2) Constant Contact
Now we will focus on one of the lead generation strategies about email marketing.
Your capacity to catch and communicate with leads still greatly depends on your email marketing skills and CRM system.
Importantly, you will see that using a CRM is the basis of all of these lead generation strategies.
Having tried many email advertising companies these are the best I have used.
You can connect your email marketing system to your website and set up various campaigns to increase your email efforts.
As a result, this strategy will turn cold website visitors into warm leads and then you will receive a percentage of sales.
You do have to email consistently and share as much valuable information as possible.
3) LinkedIn Sales Navigator
This is one of my favourite lead generation strategies that has proved to be very successful for me.
I am grateful to have connected with over 29,000 people using LinkedIn alone and I continue to use it to this day.
I offer free training on how to build your own network using LinkedIn so you can do the same thing too.
In case you’re in B2B deals, LinkedIn’s Sales Navigator is an incredible instrument for catching leads.
Some of the features include sending proposals and seeing who’s seen your profile.
In summary, LinkedIn Sales Navigator empowers you to consistently drive leads into your CRM specifically from LinkedIn.
Datanyze is an outbound tool for B2B organizations to save time on prospecting.
What I really like about Datanyze is the ability to research companies, search contacts and locate email addresses to book meetings faster.
This is really useful if you have a team of sales reps who need to be hustling and filling their pipelines daily.
I have mentioned Growbots previously and I have to include it again because it is a very useful tool.
The strategy behind this one is to used computer-based artificial intelligence to find similar prospects who will be most interested in what you have to offer.
It is a bit like cloning your prospects.
I’ve heard extraordinary things about Growbots and you can use this for outbound lead generation to get new customers faster which I love.
You can use Quora as part of your article marketing strategy.
What this means is answering questions and providing longer educational answers to help them.
At the end of your answer you can include a link back to your site or landing page to drive leads into your funnel.
I will admit that this is not my personal favourite strategy.
But that doesn’t mean it doesn’t work.
It is a good place to start if you are looking for free lead generation websites.
In fact, there are experts who swear by this method and they do it diligently every week.
It requires consistency to build up traffic on Quora.
However, Quora has turned into a gold mine if you are in a niche where people ask a lot of questions
7) D&B Hoovers
D&B Hoovers is a great site to check out if you are targeting high-income companies.
This is a strategy for 6 and 7-figure business turnover goals.
It can help you to find qualified sales leads in less time.
As well as, better understand the market and connect with key decision makers.
D&B Hoovers links to many CRM systems so you have a constant stream of data.
It is very interesting as you can leverage over 120 million business records using this platform.
PadiAct enables you to tailor which website guests you target and request their email address.
This implies when they do join they are bound to go on to buy.
You would then be able to pursue how well your email membership list is developing with the straightforward tracker given by PadiAct.
Turnstile is offered by Wistia and it takes video marketing to another level.
This is another interesting one of the lead generation strategies because it is about capturing email leads via video.
Turnstile’s fundamental objective is to gather the names and email locations of potential clients for you and your business after somebody has watched a video.
It integrates with various CRM and email systems such as MailChimp, Salesforce, Hubspot and more.
Lastly, you can track and analyse what viewers are watching and what is the most engaging.
Try these today and let me know about your results.
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