YouTube is often left out of social media strategies adopted by gyms in spite of its massive size. That’s a big mistake for your club to be making since even just a bit of effort can translate to long-term marketing benefits for your gym. Here are 5 effective YouTube marketing tips for gyms.
1. How Regularly Should You Post?
Unlike Twitter or Facebook, it is actually possible to be successful on YouTube without the need to post regularly. A new video once every month is actually more than enough. You don’t actually need to post new videos consistently. Your gym releasing 4 to 6 YouTube videos a year will most likely not make a significant change in your membership numbers.
A stream of new videos is obviously a decent bonus if you have the budget for them, but the important thing about your gym being on YouTube is that you can be your own brand on the platform. If people search the name of your gym, they will actually see videos containing messaging and content that you control as opposed to a third-party that may say just about anything. A great set of initial videos is enough to achieve that.
2. Are There Search Engine Optimization (SEO) Benefits?
If your gym has a high-ranking video on YouTube, you will consequently receive more web traffic, especially if you are a smaller business. YouTube is actually the world’s second largest engine behind only Google and it is 53 times easier to have a high-ranking video on YouTube than a web page. Google regularly posts high-ranking YouTube videos on search pages, which means that using the proper keywords can boost your web visibility significantly.
3. How Do I Increase Viewership?
When you initially launch your video on YouTube, it can be a good idea to email the link to members and blast it out on social media, especially Facebook and Twitter. Once you have done that, most traffic will come from web searchers that find your video on YouTube on their own. You can also buy more YouTube views on here.
To increase the organic views, you should not only have highly searched keywords in the video title but also a captivating thumbnail. The thumbnail is a still image that serves as a preview of your video on Google or YouTube. A boring thumbnail is likely to make people skip, but an enticing thumbnail will most likely capture the attention of those who are not actively searching for your video to begin with.
4. What Should You Make Videos About?
The great thing about YouTube is that you can make videos about just anything under the sun. For health clubs and gyms, some of the content that performs best on the platform is member testimonials, club tours, and workout how-to guides. Depending on the brand of your club, holiday videos or funny skits can work well too. It is really hard to go wrong as long as the video highlights your gym in a positive way.
The important thing when making your videos is to be concise. However, it does not mean that you cannot have longer videos, such as a complete workout walkthrough, but ensure that the final cut does not contain any wasted time. A popular myth regarding YouTube videos is that it is possible to skip the first third of any video without missing anything of importance. Ensure that the videos you make are the exception.