Over fifty years ago, the difference between small and big businesses used to be huge. Small businesses couldn’t even come anywhere close to big corporations when it comes to generating revenue and earning profit. Technologies small businesses need were not invented as of yet and so they were confined to a small geographic area and had a limited customer base. That’s when the internet came into the picture. The rise of eCommerce provided small businesses a chance to boom.
With the advent of the internet, the business landscape has been globalized. Today it is extremely easy to run a small business with eCommerce platforms and cloud-based services. This has provided small businesses that would collapse in a matter of years, a new lease on life.
Importance of advanced tools for running a business
Today each small business has an entirely different arsenal of tools to help it stand side by side with big corporations. So if you are all set to start a new business, you should be familiar with the right tools that provide your business a competitive edge over non-tech savvy small businesses.
In this article, we are going to share some of the tools and techniques you require to allow your business to grow and thrive. So without further ado, let’s get into the details.
Technologies Small Businesses need to Thrive
There are various tools and techniques you can use to make your small business stand apart from the rest. Some of them are discussed below:
Streamline workflow with the help of technology:
Technology can speed up your workflow. There are various challenges small businesses have to face on a day-to-day basis. These challenges can be solved by leveraging the right technology in your business systems. It requires a lot of time to manage administrative tasks. Also, sending information between parties involved in business deals is another time-consuming process. For a business “Time Is Money”. The time spent in these menial tasks can be saved and invested in more result-driving aspects of your business. The solution to this problem is quick to document sharing.
How to speed up workflow?
Your mission is to simplify and accelerate the workflow. You can do this either by integrating emerging technologies or working with innovative startups that are helping businesses streamline their functions. For instance, Opas is a company that helps companies source and receive packages. It uses digital functionalities to cut down costs for businesses and make the process all the more efficient.
Tools and technologies also allow you to improve communication, streamline workflow, simplify payment and data sourcing. Whether you utilize these technologies yourself or seek the assistance of a third party, the benefits are extraordinary.
Online coupons for the win:
Out of all types of incentives, a business can provide its customers, online coupons take the lead. According to Coupon code statistics, over 42 million Americans use coupons.
An effective coupon strategy can take your business to new heights of success. It converts more customers by attracting them through discount offers. By launching these coupons you will gain more sales, attract new customers and improve your business’s standing. Whether you’re promoting promo codes through your social media or utilize the services of affiliate coupon websites like RetailMeNot, EMUCoupon.com, and Coupons.com this marketing tool has the power to boost your sales and increase your revenue in the long run.
Email to improve business communication:
Email has been a part of the eCommerce world since its inception. Established businesses have been using this technology for over decades now. In many ways, it’s a technology small businesses need to prosper. It has evolved greatly with time.
One of the best tools businesses have today is the mass emailing service. It allows big to small businesses to stay in touch with their loyal customer base without being too pushy. Only those customers would receive these emails that are willing to stay up to date with what you are offering.
- Benefits of mass emailing:
This technology has provided business owners to create a strong bond with their customer base. By adding loyal customers to your email list you can keep them updated with an important update, launch a new product, and more.
Email tools have also greatly evolved with time. The advent of artificial intelligence technology has made it possible to target customers with personalized emails. These emails are created based on past interactions or purchases made by your customers. You can use cutting-edge technologies to cater to a more specific range of audiences without having to spend much time or effort on marketing.
It’s Not Just the Technologies Small Businesses Need
Creating a modern workspace is something not all small businesses can afford. However, working in such office space boosts productivity and maximizes outcomes. Having a smart office space allows for smarter thinking and the generation of creative ideas that take your business to the next level.
Co-working spaces are the future
One of the best trends introduced in the corporate world today is co-working spaces. This concept is a blessing in disguise for small business owners who cannot afford a smart workplace of their own. These spaces allow small businesses to share rooms and with other similar businesses and reduce the cost. These co-working spaces are created to boost creativity and are much better as compared to working from your living room or a coffee shop.
These spaces also work as the channels that promote creativity and collaboration between different businesses sharing the communal space. This concept was introduced by Steve Jobs. He designed his offices in a way that promotes spontaneous interaction between colleagues who don’t work in the same team.
Ensuring the utmost security:
In a world where cybercrimes are widespread, it is very important to be overly cautious while running a business online. Fortunately, with the advent of cybersecurity technology, you can protect your company’s valuable information from cyber-attacks. Luckily, the technology small businesses need to protect themselves are available.
Antivirus technology is a great step ahead in ensuring the security of your online assets. It protects you from cyber-attacks and prevents your valuable business data from being breached. Losing the businesses that you love to cybercrime is a traumatic experience that most entrepreneurs struggle to overcome. Entrepreneurs should do everything in their power to protect their enterprises.
Social media for business marketing:
Today small businesses don’t need much other than an effectively designed social media strategy to run. These platforms are free to use and cater to billions of users. You need to integrate this tool into your business to market it without putting in much effort.
With the advent of the internet, technologies small businesses need to survive and thrive are now at their disposal. Adopting the latest techniques can do wonders for your business. You just have to take a leap of faith.