What Is Digital Marketing and Why It Matters – The SAS Point of View

http://www.sas.com/software/customer-intelligence/overview.html
This video defines the SAS point of view on digital marketing. SAS® Customer Intelligence offers a complete suite of digital marketing capabilities.

SAS CUSTOMER INTELLIGENCE
Integrated touch points. More intimate customer relationships.

Every customer journey is unique. And every touch point is an opportunity to nurture customer relationships and deepen customer intimacy. Only SAS unites best-in-class marketing solutions, award-winning data management and the world’s best analytics to get you in sync with each customer’s journey – no matter how fragmented. For a clear competitive advantage, and a bigger, better ROI.

SAS Customer Intelligence addresses:

* Strategy & Operations
* Marketing Analytics
* Multichannel Engagement
* Digital Experience
* And more…

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http://www.sas.com/software/customer-intelligence/overview.html

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ABOUT SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know.®

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