Review of The 7 Critical Principles of Effective Digital Marketing
A must read for anyone who wants to be successful with their digital marketing
Strategies, tactics and best practices are important. But more important than any of that, something truly irreplaceable and a prerequisite to any lasting success: Principles.
If you’re looking for that casual read that’ll just drop a couple of little nuggets to simply make you sound smart the next time you’re at a conference, I invite you to look elsewhere.
The 7 Critical Principles of Effective Digital Marketing is an attempt at establishing a baseline for one of the most tumultuous and change-ridden industries in existence. It takes a step back from the strategies and tactics that most digital marketing approaches start with and, instead, establishes a core and foundational structure from which all digital marketing initiatives can and should operate. The 7 Principles are simple without being simplistic and help to align digital marketers with a set of axiomatic, unchanging and foundational beliefs. In fact, these 7 principles may be the only thing about digital marketing that won’t change.
A little about the author: As a digital marketer and strategist, he has worked with the largest privately owned bank in the U.S., a 54,000 member PPO, a Gates Foundation funded non-profit, and an Academy Award Contending documentary. He helped to build, launch and market the National Association of Child Helplines (NAACH).