Personal Branding: How to Build Your Personal Brand Without Being Fake
How to Build a Personal Brand without Being Fake:
For one thing, think about what genuinely matters to you and what you want to be known for. You don’t have to pretend to be anyone you’re not when building your personal brand, and you don’t have to pretend to be happy.
Building your personal brand isn’t about packaging yourself like a bottled water or telling people what they want to hear… that’s called going to a job interview, Sheryl…
Your personal brand exists whether you build it or not, leverage it or not, monetize it or not… so you may as well benefit directly from it, and be intentional about how you communicate and present. Giving things a bit of thought and purpose isn’t being fake, it’s being smart and its helping put your story into context.
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