Earning customers’ trust is one of the biggest challenges for wholesale business owners. Although their website has most of the information B2B buyers require, that’s not enough. To achieve the level of trust that compels your potential buyers to convert, you need to convince them of the effectiveness of your solutions. Sharing facts and figures do help. However, you need to work toward building a strong relationship with your customers to get the desired outcomes. Applying webinar hacks helps you achieve this goal.
One of the best ways to build and strengthen this relationship is through creating dialogue using webinars. Webinars are now considered an effective marketing tool for B2B business owners. It is an ideal way to earn trust with your audience.
Consumers require valued thought leadership content that motivates them. B2B webinars are the best multi-purpose marketing tools that deliver what your B2B buyers wish for. This gem of marketing tool can help you generate the highest-quality leads and prospects to engage in the sales cycle.
In this article, we are going to share with you how you can create more leads with webinars. So, without further ado, let’s get to the details.
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Webinar Hacks to Generate Leads
If you want to achieve highly targeted prospects, you should add webinars to your marketing strategy. Following are some of the webinar hacks you should apply:
Select the right topic
It might seem like one of the most obvious steps, however, choosing the right topic is exceptionally important while organizing webinars. You must be surprised but marketers make the most mistakes with this step. Your topic should be highly focused if you want to generate more leads with a webinar. Never select a general descriptive topic. Make sure your title addresses these two points:
- Solves a problem
- Helps achieve the desired results
In simpler words, your webinar topic should offer a solution to a problem or strengthen your already established position in the market. There are various ways to make a webinar topic desirable for your audience. It should be:
- Very specific
- Incorporated with facts and figures
- Incorporated with case studies
Each of these tricks makes it easier to convince your audience to sign up for the webinar. This helps you with the webinar promotion stage.
Work with industry influencers
All webinar hacks are useless if you can’t find the right speakers. Want your company to be recognized in the industry? Get in touch with industry influencers to co-host webinars. It is an ideal way to enhance your image in the market. Thought leaders already have a great reputation in the market. You can cash their reputation by inviting them to cost a webinar with you. However, make sure whoever you choose to work with belongs to your niche. Otherwise, it won’t make a difference.
- Finding the right influencers:
The first thing you need to do is to conduct extensive research. Find those influencers your audience relates to. Also, look for people with an engaged and well-maintained social media network.
Dive into their engagement metrics for examples, comments, likes, shares, or reposts. See how popular their Instagram page or YouTube channel is. Also, analyze if they have built an adequate legacy in their niche.
However, before finalizing the influencer to approach, you need to decide what you are going to offer them in return. Create a win-win situation to encourage recognizable people to join your campaign. You create a video that you can promote via Facebook ads. This way you can boost the reach of your business along with that of the influencer you have decided to work with.
- Hold out as an industry thought leader:
Every business uses email marketing, ad mailers, and more to connect with its audience. This means your audience’s inbox is already filled with a sea of marketing emails and advertisements. So how is it possible to stand out from the crowd and get noticed?
This challenge can be overcome by creating groundbreaking, authoritative and compelling content that deals with B2B buyer challenges. This content will elevate your market standing and highlights your organization as a thought leader.
This goal can be easily achieved with webinars. Webinar serves as an effective lead generation tool that provides B2B buyers to learn and interact with subject matter experts of your company anytime they want and for free. By connecting with your audience on a personal level, you offer much more than facts and figures to convince B2B buyers to trust you.
Create an aesthetic landing page copy
Before you select webinar software and set up a virtual room, you need to design a compelling landing page copy. Apart from being stunning, your landing page copy should be as focused as possible. B2B is busy growing its business. You have little time to convince them to trust you.
Provide your customers the reason to spend their time watching your live transmission. State the real benefits of your landing page copy to attract buyers into joining your webinar. If you have invited a celebrity or influencer to your webinar, make sure to mention it in your landing page copy. However, be as concise as you can and write readable sentences. Use icons and bullet points to highlight the important information.
Sign up form optimization
Sometimes even after choosing the right topic and creating a compelling landing page, you fail to generate leads. This often happens when your sign form underperforms. You need to make sure that your webinar is easy to sign up for. Some of the common signup form issues that result in loss of leads include:
- There are lots of fields to be filled in the signup form
- The signup form isn’t created properly and fails to work the right way
- The signup form is not intuitive and difficult to navigate
Make sure to hire a seasoned designer to create a form that’s optimized. There are many Toronto web design professionals who will get the job done.
Promote at least one month before applying webinar hacks
The organizational aspects play only a 20% part in making a webinar successful. Marketing and promotion make the rest of the 80% of the effort. Create a marketing plan that includes 3-4 weeks of the promotion before the webinar takes place. To make that happen, you need to calculate:
- The number of leads you are planning to generate
- Which channels you are going to use
- Budget for the marketing campaign
Once you have everything sorted out, it gets easier for you to promote your business the right way.
Webinars are powerful tools to drive and convert B2B leads. However, just like any other channel of marketing, it needs to be approached strategically. Run-of-the-mill webinars are simply a waste of time and resources. What’s better is that you take your time and create a webinar that will genuinely interest businesses in buying your products or hiring your services.