But it all comes down to getting in front of the right traffic source and positioning yourself so that they can find you.
Therefore, it doesn’t matter what type of platform that you use, optimisation will be important for making money on the internet.
This is where SEO comes into play.
To keep it simple SEO is most popular for blogging and YouTube video optimisation.
To understand SEO (or Search Engine Optimization) you want to know that Google is the biggest matchmaker on the Planet.
That’s what every search engine does. It’s just Google does it so much better than the other ones it has a market share of about 70%.
Just to let you know, this article is directed at small business owners that want to know SEO quickly so that they can get more leads, more sales and then greater income.
So let’s get into the dynamics of SEO a little more.
As you already know, Google is a matchmaker…
When someone types in a search, Google does its best to pair that individual with the most relevant sites.
In light of this, the objective of SEO becomes pretty obvious.
Someone doing SEO is trying to influence what Google decides from the matchmaking procedure.
And how highly they are going to rank a website for a particular search.
This is so that they can pick up the leads coming to them and inevitably get more sign-ups or sales.
Let’s consider some online business examples to illustrate the point:
1. Joe’s Story
Joe is a business coach in New York that has spent a lot of money in a good SEO company.
They have done their work well.
So, they’ve convinced Google that Joe’s site is relevant.
It is deemed useful to searchers. Because Joe spent his money wisely in online marketing, he has a stand out ROI.
AND, his website is at the first spot in several of the highly searched keywords for his economy so more coaching clients and sales will be coming his way.
Pretty great results!
2. Brian’s Story
Brian’s also a business coach in New York, who wonders about the Internet and does some bargain shopping.
He decides to go with an SEO firm that’s a whole lot less expensive than Joe’s.
They ensured first page positions within a couple of days, which is a warning sign for a bad SEO company.
Brian’s site moves upward in the search engines; however, it’s rank only for very obscure and useless searches.
Yeah, folks, Brian got ripped off! He sees no ROI because he’s not rank for the most competitive search terms and important keywords in his market.
The point of telling these stories is to illuminate the point that SEO can be done badly or very well.
The truth is that it is a long-term strategy for business development.
Google matches sites based on many different factors. And they want a website to be relevant to searchers.
In the end, Google just wants to match your customers with the best sites for their search.
They need to be useful to people because that’s the way they are still the major search engine. And, that’s the way they continue to grow.
Google is ready to hook you up!
You just have to ensure that your site and home business gives the right signals to attract your leads so that you can fill your pipeline, or sales funnel, and then you will be set up correctly for making money on the internet.
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