If you want to build a personal brand like mine, Gary Vaynerchuk or Seth Godin, a great place to start is Facebook.
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Facebook is the most popular social network on the web. According to Alexa.com it is the third most popular site in the world.
If you want to build a personal brand, you should follow these steps:
1. Post daily on Facebook – The content you post (status updates, videos, pictures) should be related to the industry you want to brand yourself in.
For example, I want to be known as a marketer. So the content I post on Facebook is marketing related.
2. You need to engage within your community – When someone messages you, you need to read it and respond. When someone leaves a comment, you need to respond.
There are also groups and fan pages within your niche… make sure you participate on those as well. Comment, respond and engage.
3. Leverage live videos – Facebook puts a lot of emphasis on live videos. It is their version of reality tv.
Consider going live on Facebook at least once a week because it will be seen by more people compared to just posting status updates.
Follow those three things and you will build a strong personal brand using Facebook.