Building a Personal Brand: Jacob Cass at TEDxCMU 2011

Jacob Cass, a prolific graphic designer in New York talks about how building a personal brand and effective use of social media got him out of some interesting debacles in life.

About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)