3 Controversial Digital Marketing Campaigns That Made Me MILLIONS
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Many of you out there know that I have a lot of naysayers. Some of you like me, some of you don’t like me yourselves, and that’s okay. It’s mainly because I’ve done some aggressive marketing tactics in the past.
I’m Neil Patel and today, I’m gonna share with you three bold marketing tactics that have made me millions. Have you guys ever seen the Who is Neil Patel campaign?
0:20 Controversial Digital Marketing Campaign #1:
Yes, most of you know it because in many cases, there was a lot of half-dressed girls in it. I didn’t pay half dressed girls, I paid a lot of body builders, makeup artists, I even paid one buff guy, and he put the name Neil Patel on his pecks, and he was like flexing like this, so my name kept bouncing up and down.
If I had to take it back, yeah, I probably wouldn’t do it anymore. I wasn’t trying to degrade women, I learned entrepreneurship from my mom, and I did apologize to the community for doing that but that campaign, I did it more so to get my brand out there, get the Google searches so that way I can rank higher on Google.
In the long run, it ended up working and what I found out is that campaign led to a lot of business deals that did make me millions of dollars.
Now what you’ll find from this is you won’t get a ton of direct sales, you’ll get a lot of search visitors. They may not be sticky, but in general, your brand will get out there.
2:40 Controversial Digital Marketing Campaign #2:
The second tactic I have for you is infographics. When I first started doing infographics, especially on the Kissmetrics website no one else was doing them. People were like, “Infographics takes too much time, “design time, energy, why would you do it? “There’s no text; Google likes ranking text.”
But by creating beautiful design infographics, I was spending $500 to $1000 per graphic and people were like, “You’re crazy, these articles “and infographics aren’t gonna rank for anything.” Sure, I was putting a paragraph above the infographic, maybe a paragraph below but you know what? Those infographics generated thousands and thousands of links.
4:10 Controversial Digital Marketing Campaign #3:
The third tactic I have for you is giving away everything for free. If you see a popular competitor who’s charging for stuff, just give away stuff for free. For example, if you go to keywordtool.io and you want to do keyword research, what do you have to do? Yeah, you can use the tool for free but to get CPC data, to get more keywords, you have to pay for it.
What did I do? I bought Ubersuggest for a bit more than $100,000, I merged it into neilpatel.com, I added all their paid features, I released it for free, and you know what? Now, you don’t have to pay for their tool. I gave it away all for free. My traffic on that Ubersuggest section on my site compared to when I bought it has grown by over 50%. All I did was one simple thing; I gave away other people’s paid features fully for free. No pricing plans, no login required, unlimited usage for free.
If you want to do well, you don’t have to copy my tactics, just get creative, do some of these crazy things and the more crazier they are, the better off you are. Again, as I learned on early in my career, don’t go too crazy and you don’t want people to think you’re a sexist or anything like that. Make sure you respect people. I learned the hard way so make sure you don’t run into the same issues that I ran into.
If you’re not sure what kind of crazy ideas you should be leveraging, leave a comment below, I’ll respond, I’ll give you some feedback, and you know what? We can trade some crazy war marketing stories. And who knows, we may each come up with new ideas and new tactics and dominate our industries. So if you like this video, like, share it, let other people know about it, and together, let’s all come up with some crazy ideas and dominate the marketing world.